BREATHE BATROUN

Industry: Hospitality

Services: Naming, Brand Identity, Print

Our Approach

Breathe, a boutique hotel in Batroun, Lebanon, encapsulates the city's heritage, tranquility, and enchanting seaside charm. Tasked with creating a new brand strategy, the focus was on crafting an identity and visual language that emphasized a unique guest experience. The name 'Breathe' symbolizes relaxation and bliss, reflecting the start of a memorable experience in Batroun. The visual concept mirrors this essence by using open, natural shapes and a light color palette, conveying calm and serenity, and connecting guests to the sensory pleasure of breathing by the sea.