Nada Debs x Fratelli Rossetti

At Five17, our environmental branding for the Milan Fashion Week 2019 gracefully accentuated the collaboration between Nada Debs and Fratelli Rossetti. Showcased in the Fratelli Rossetti flagship store, our design approach seamlessly aligned with Debs' unique sandals, which featured a mother-of-pearl inlay in walnut wood and a zig-zag pattern echoing the vibrancy of Milan and Beirut. Our strategy extended the narrative from the sandals to the store's decor and digital platforms, using playful illustrations and colors derived from the product itself. This created a harmonious and immersive environment that resonated with Debs' artistic vision and the essence of this exciting collaboration.