Aramea
Industry: Food & Beverages Services: Brand Strategy, Brand Identity, Packaging, Print
Our Approach.
Aramea is a high-quality, affordable, olive and olive oil brand, sold directly to consumers mainly as a gifting item. The olives are produced in Damascus, which is well known for its high-quality olives. The relationship with the artisans is very close just like the relationship between the farmers and their lands.
These qualities led to creating labels with a high-end feel to showcase their high quality and a personal touch to emphasize how intimate the process of producing these olives is. We collected some relevant information linked to the production and portrayed them as if they were handwritten by the artisans themselves. In addition, we color-coded the products, based on the color of the olives, to identify the product. This helps emphasize what matters most: what is inside, the flavor, and, the love with which it was crafted.
