Kyuka

Our Approach.

Kyuka introduces a high-end sushi experience to Cairo, blending contemporary Japanese cuisine with a holiday ambiance. Its brand strategy and identity are designed to create a vacation-like customer journey, starting with its name, Kyuka, which means "holiday" in Japanese. The brand offers a unique menu, premium service, and a distinctive user experience. The visual identity, inspired by the zig-zag tiles of the interiors, reflects refined taste and adventure. The chosen color palette is whimsical and elegant, appealing mainly to the brand's target audience, women.